Hybrid Character Design

hi bread design illustration

Here’s a character/mascot I did for Toyota’s new Prius Hybrid (I keep spelling hybrid wrong now and have to catch myself). I think it’s cute, and it’s got lazers which are awesome. A lesson/reminder to myself as a take-away from this project – always do that idea you think is just too weird and that they would never go for. I carried this one through to final more for myself than anything, and of all the other designs I submitted, most of which felt more like work, this is the one that got approved. Here’s all of the rough work that went into it. It just worked from the beginning.

hi bread design illustration - rough

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