Hybrid Character Design
Here’s a character/mascot I did for Toyota’s new Prius Hybrid (I keep spelling hybrid wrong now and have to catch myself). I think it’s cute, and it’s got lazers which are awesome. A lesson/reminder to myself as a take-away from this project – always do that idea you think is just too weird and that they would never go for. I carried this one through to final more for myself than anything, and of all the other designs I submitted, most of which felt more like work, this is the one that got approved. Here’s all of the rough work that went into it. It just worked from the beginning.